Deliver With Care

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Last night, I came home to a package on my front porch. The box was beaten up and half opened. My immediate thought was - "I wonder what happened to that thing!" My second thought, however, was, "I can't believe this was how they handled someone's package." Sure, it was a box of paper towels and nothing inside was damaged, but the nature of the delivery changed my entire feelings about what I was receiving. I went from feeling excitement and curiosity of seeing what might be inside a box to questioning everything about the box and the person that delivered it. 

Okay, I'm probably overthinking the situation, I mean, it was paper towels. But, this got me wondering - the way we deliver our thoughts and feelings matters just as much. And in real estate, we have no shortage of things we deliver - messages of excitement, tough news, hopes, dreams, and just about everything in between. What happens if we ignore our delivery and don't handle these things with the care they deserve? Someone might miss the intended message all together if delivery isn't handled properly.  This makes you think twice about how you say things, doesn't it? It did for me. I know, it is still just a box of paper towels, but follow me for a second. 

In his popular TED Talk, Julian Treasure suggests that when you approach someone with honesty, authenticity, integrity, and love - they are absolutely more likely to listen to your input. Interestingly, none of these work alone, but rather, they must work together to effectively deliver our thoughts, opinions, or even expertise. For instance, honesty alone can be rather brutal. "Mr. & Mrs. Jones, that price just doesn't make sense. Your home isn't all that nice" might very well be true, but it certainly isn't a sentiment being delivered with love or care. A simple adjustment to say "Mr. & Mrs. Jones, I would love to sell your home for that price! But, based on the comparable properties we simply cannot justify that. The upgrades you have done are beautiful and have certainly added value, but I also know that it is important to be moved in your new home before Joey starts school in August. If we price your home competitively now and market it effectively; we don't have to worry about adjusting the price later, how that may look to buyers, and we can focus on your next chapter. So, what do you say?" 

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Do you see how the tone and delivery of the second version far outweigh the first? The difference was love and care. When we take the time to deliver things with love and care, the entire message can be received differently. Take for example the company Zappos, who's entire branding is "Delivering Happiness." They are so committed to delighting their customer that they want everything about the experience of dealing with Zappos to bring happiness. And frankly, as a frequent Zappos shopper...it does. You see, delivery makes a big difference in how someone feels about whatever they are receiving whether it is words or an Amazon Prime order of paper towels. So, as you kick off this new month, think about how you will deliver happiness. How will you delight your customers?

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