Overcoming the Mid-January Blues

We're about 5% done with 2018, and for most people, that means beginning the process of giving up on their goals. Not you. Not this year. Instead of feeling the mid-January pressures to give yourself a break, you would be much better served to stay on track and adjust your approach to make achieving your goals a reality. 

Photo by Cn0ra/iStock / Getty Images

The problem with setting and achieving audacious goals is that we are often setting big goals while not wanting to compromise anything we currently have going on. I liken this to the mid-January situation in my kid's playroom. Over the holidays, they had their embarrassment of riches in Legos and the latest trendy toy. Prior to the holidays they already had full toyboxes of toys they loved, but as the new toys came - the old ones got pushed to the bottom and now I see them as they sit in the toybox and the new toys grab their attention. 

Adults are really just slightly more evolved versions of kids. We set ambitious goals and New Year's Resolutions and spend much of our time laser-focused on those goals, often completely abandoning other secondary goals or even strategies that got us to the point of our current success. But we must be aware of this trap. Forgetting the tried and true strategies that allowed us to succeed to this point are not things that should be abandoned for a shiny new model of marketing, branding, or prospecting. No, these are the things that should be doubled down on to continue to build our success. 

So, how do you overcome these mid-January blues and stay on track to achieving your goals? Regardless of what goals you find yourself working toward this year, I challenge you to consider this: if you were limited to five major moves to make that goal happen, what would they be? Now, consider these "major moves" more of a category of activities that move you closer to achieving your goals. Once you have the knowledge of what those activities are, break them down further into tasks (with deadlines) and get them on your calendar. When things end up on our calendars, they get back to the forefront of our awareness. It is like pulling the toy from the bottom of the toybox and placing it back in their field of view. No longer does it get treated as "that old thing," but a treasured part of their day. So, what will you treasure today?

Sure, you may not be a kid anymore and you've got things more pressing than Legos and Barbies determining your success, but who says you can't use the same tried and true strategies to tackle keeping things top of mind?

Copy